I wanted to share this post from another blog.
Dr. John Keller’s ARCS (Attention, Relevance, Confidence, Satisfaction) model of Motivational Design is one of those theories that always stuck in my mind and carried with me from university studies in Learning Theories. The ARCS acronym is very easy to remember, and it sums up nicely the key considerations for improving the motivation of the learners taking your course.
The post includes a brief overview of the ARCS Motivational Design model. It also includes a nice link to another site further explaining the theory. There is also a great YouTube video featuring an interview with John Keller, which I’m embedding below. In the video, Keller talks about the origins of the ARCS Motivational Design theory and the expansion of the theory to include volition, the learner’s persistence with the learning.