Fitness is a big business.
In the US, for example, as of 2009:
- Health clubs: $20 billion a year, 45 million memberships.
- Consumer fitness equipment: 3.2 billion
At the same time, there is a lot of concern about public health from diseases related to obesity and lack of exercise.
People spend a lot of money in particular on home exercise equipment. Devices like treadmills, rowing machines, elliptical trainers, and exercise bikes. But people don’t tend to stick with it. The initial motivation comes, but the motivation often doesn’t persist. A common story is that families will buy these for Christmas as part of some intended New Year’s Resolution. More often than not, the box is opened, it’s set up in the basement, it’s actively used for a few weeks or months, and then it’s forgotten about again.
What can be done to help this? Is there a solution to this performance gap?
Gaming and Motivation
One area that excels in creating and then sustaining motivation (persistence) and intensity of engagement is video games. People will spend hours and hours on games, sometimes to the degree of forgoing food, sleep, other activities, and human contact. Games achieve this with a range of different mechanisms: fun and variety, a mix of long term, middle term, and short term goals (game completion, boss or world completion, and minor task or level completion), continuous informational feedback and rewards in the form of scores and achievements, competition with other gamers, and social communication tools to allow discussion of game strategies and mutual social based motivation.
Could this power of video games be harnessed to encourage people to make more frequent and more effective use of their home exercise machines? Namely through fitness based games that make use of and incorporate the use of the exercise machines?
A solution: fitness based games using the equipment
Fitness based games are something that already exist. There are a number of titles for Wii, Xbox 360 with Kinect / Xbox One, and PS3/PS4. Often, these will make use of the motion based controllers. For the Wii and PS, this involves a handheld motion controller, while for the Xbox with Kinect, this involves simply moving in front of a sensor that captures body movement. The problem with these is that they just involve you moving or jumping around in your living room. There is not a lot of space. This works for people that like yoga and aerobics, but not so much for people that like to bike or run.
As far as I am aware, there aren’t any titles that make use of home exercise equipment. This is, in my mind, a gap just waiting to be filled. Microsoft, the manufacturer of the Xbox, would be in a nice position for this because their Kinect controller doesn’t require you to hold something in your hand to use it.
Microsoft could partner with the exercise equipment manufacturers to build free to download Xbox One game apps that make use of the Kinect sensor and the use of the equipment as part of fun, engaging games.
For example, a biking race game where you control the game, through the Kinect, by pedaling the exercise bike, and there’s nice HD scenery as you go along the race course, any one you like. Mountains, beside the ocean, beside a river. Ort famous race courses like the Tour du France. Ideally displaying in stereo 3D. You could have a training mode and a racing mode, which could offer either a short track race or a longer road race.
Or a running game / road race trainer game tied to major treadmill models. Go for a run by yourself or in some chosen scenery, either in nature or in some city. When you want to test yourself, you play a race mode that puts you in a famous road race course like a big, renowned 10k or the New York or Boston Marathon. Again, 3D rendered and ideally displaying in stereo 3D.
Or for the elliptical, it could be cross-country skiing.
Or a rowing game using a home rowing machine with well known scenes or race scenarios. For example, a game scenario where you train with the Harvard or Cambridge crew, row on an Olympic course, or relive some big race on the Seine in Paris from the early 20th century.
Make sure there’s an interactive display layer menu the user can access for exercise and training analytics. Also with some sort of virtual coaching, maybe something using interactive avatars. In addition, ideally a social network layer to share “achievements” or get encouragement from friends that are also on an exercise program. A space for monitoring vitals like heart rate over time and tools to manage diet and nutrition and suggest meals would also be useful.
Ideally, Microsoft would want to have someone working with the equipment designers and manufacturers to incorporate wifi connections or Bluetooth in the equipment so that the Xbox game, via the Xbox software, can wirelessly control the exercise equipment within some manufacturer and user set safety tolerances. Also, the other way, so that the equipment can wirelessly send the current setting to the game. So, for example, if you’re playing your running game, and you’re on the last kilometer of a 5 k race, and you want to sprint for a PB or to catch someone, and the software calculates that you’re not over-exerting for your age and fitness level, the system raises the speed of the treadmill automatically to match your attempt to go faster. Or for the bike or treadmill to automatically adjust the inclination when the game gets to a hill on a training or race course.
It would also be good for the games to be multiplayer, ideally multiplayer over the internet. Then people could go on at the same time and race each other on their equipment over the Internet. This could help additionally with social based motivation.
With the right gamified elements and incentives and feedback, you could help people make more effective use of fitness equipment in their lives, help them persist at it, and get fitter. The machines would be better used, and health outcomes could be improved over the longer term.
I could even see a nice marketing strategy for Microsoft for the Christmas holiday season. Make a joint marketing arrangement with the major home fitness manufacturers and TV manufactures and the electronics and home appliance stores.
Arrange to set up displays in store. Have the exercise equipment set up facing the biggest TV screen in the store, with the TV hooked up to the Xbox One at an appropriate distance from the exercise equipment and with a well positioned Kinect hooked up to the Xbox. Have some game running in multiplayer mode. People could try it out and have a little low intensity friendly competition right there in the store. And by juxtaposing the Xbox One, the TV, and exercise equipment in a way that shows them working together, you might well increase the sales of all three, benefitting the manufacturers of the devices and the store that sells them. Everyone wins.