Video games are a huge global market, bigger than movies and music. somewhere north of $60 billlion a year, and growing, between console, PC, and mobile. In comparison, estimated global box office revenue for 2014 was about $38 billion.
Adults, particularly older ones that didn’t grow up playing games, tend to be somewhat dismissive of the merit and value of gaming. It’s a toy for their kids, a distraction rather than something to take too seriously.
But today, electronic games are also a serious pastime for working adults as well, and for men and women. As well, modern gaming systems are basically sophisticated computers for the living room that handle a range of different forms of entertainment – TV, music, movies, gaming, apps, web browsing.
Some interesting stats:
- The average age is 31
- The gaming population is roughly split between men and women, 52% vs 48%.
- The average US household has at least one gaming console
So the question becomes, what do video games have to offer us, as learning professionals, beyond fun and entertainment?
Video games have lessons to teach us, as learning professionals in a few key ways.
The Lessons of video games
1. First, they show how to make complex, realistic tasks fun. People play games because they’re fun. There’s struggle and effort and challenge and obstacles to overcome, and often a lot of seriousness, but in the end it’s fun.
2. Second, video games are distinctly successful at attracting and holding people’s attention. People engage and stay engaged for sustained periods. Modern games can take upwards of 100 hours to complete. This is comparable, order of magnitude, to the time investment for a professional pilot to earn a type rating to fly a new type of aircraft.
These games will often involve intricate levels of goals and objectives and sub-goals and side goals. But people are drawn to persist and complete them. Games play effectively with different motivational and reward pathways to produce a compelling need to persist at the task despite challenges and difficulties and sometimes because of these challenges and difficulties.
These are some the same sorts of problems we face as designers and developers of learning materials. How to motivate people to engage in our content, and how to keep them engaged through to the end of the course. The success of games in this regard and the ways games achieve this success should be a motivator for us. We should look at the tricks games use to keep us interested and try to apply the lessons to our learning materials.
3. Third, video games are at the forefront of interactivity. If we want to see the state of the art of near / present term feasible interactions, we need to keep up with games. This is where the innovation is happening. Have you seen modern game controllers used with gaming consoles?
It looks like you could use it to put something in space. So many different buttons and directional controllers, and all in one neat, ergonomic package that fits perfectly in your hand.
Off-brand Xbox 360 controllers (similar to the one shown on the left) are used to fly military drones. Playstation controllers (the one shown on the right) are similar in design.
Microsoft’s Kinect sensor, meanwhile, used for the Xbox, is arguably the most innovative consumer market man-machine interface out there, using multiple cameras and microphones to detect body position and orientation and take speech inputs. It basically lets you, given effective software, control a computer using your voice and the movements of your body.
And then of course there are some of the novel forms of interaction used for tablet and phone games. Touch is one example, with controls based on tapping, swiping, and pinching. The other is controls based on the accelerometer and gyroscope, where games are controlled by moving, shaking, turning, or tilting the device. Some good examples are the Sky Map app on Android and Super Monkey Ball 2 and the Labyrinth 2 on iOS.
Finally, up and coming gaming tech such as the Oculus VR look to take gaming to a new level of immersiveness.
The common denominator here is that effective and meaningful use (not just as a gimmick) of sophisticated interactivity helps to pull the user in and increase engagement.
In comparison, the built in types of interactions we see enabled in eLearning authoring tools like Storyline and Captivate tend to be very simplistic – multiple choice, drag and drop, matching. Video games can motivate and inspire us by showing what is really possible today in interactivity.
Video games, far from being something only for kids, have become a serious entertainment industry enjoyed by people of a wide variety of ages. They are an established part of our modern lives. Learning professionals looking for ideas on new and better ways to engage and motivate learners should take a serious look at the best practices of modern video games.
And hey – you might even have some fun doing it.